01
Real Patient
A genuine treatment journey.
Chelsea's actual treatment journey, face, name, and honest written experience.
Private Seven-Month Partnership Proposal
EAM Injectables×
Featured Patient + Producer
Atlanta-Based Founder + Visual Director
A recognizable face.
A real transformation.
An evergreen content library.
A professionally produced patient-content partnership designed to give EAM a credible, recognizable transformation story and a library of beautiful photo and video assets created for continued use across its own marketing. Chelsea is an Atlanta-based brand strategist, commercial photographer, video producer, creative director, and lifestyle creator with 17+ years of experience—bringing the patient, the concept, the production, the post-production, the licensing, and the distribution into one efficient partnership.
- Patient
- Creative Director
- Producer
- Distribution
$10,000
Partnership Value
7
Months of Collaboration
3
Comprehensive Botox Treatments
2
Syringes of Filler
Prepared by Chelsea Patricia / McCray Media exclusively for Elizabeth Muha, FNP-C / EAM Injectables.
Origin
The best proof begins with genuine belief.
Chelsea was having dinner at the bar at Little Alley Steakhouse when Elizabeth—there with a mutual acquaintance—walked over, handed her a card, and said, more or less, “I want to inject you.” They followed each other on Instagram from that fateful meeting forward, while Chelsea waited for a previous injector relationship to reach its natural conclusion as that provider prepared to leave the city. Now the timing is finally right.
A genuine patient experience—translated into a complete library of brand-ready photography and video.
A real patient experience, documented professionally and translated into lasting brand assets.
What EAM Receives
A patient story EAM can continue to use.
02
Professional Production
Commercial-quality photography + video.
Professional photography, video capture, creative direction, and polished edits led by Chelsea Patricia / McCray Media.
03
Evergreen Brand Assets
One library. Multiple channels. Twelve months.
A library built for EAM's owned social media, website, and email—not a single disappearing post.
04
Bonus Distribution
Motion, Collab, Stories + Highlight.
Motion is what makes a patient story feel real: one transformation Reel plus three edited vertical B-roll videos, produced by Chelsea's production team and delivered ready for EAM's owned channels—extended by approved Collab visibility, Story coverage, and a dedicated Highlight across Chelsea's channels.
0+
Years of Commercial Photography, Video, Marketing + Creative Direction
Strategy behind every frame.
Atlanta-Based Founder + Visual Director
Bonus Built-In Visibility
The library is the value. The audience is the bonus.
Professional production and a licensed asset library remain the core of this partnership. These two audiences are additional visibility layered on top.
Seven-Month Campaign Arc
7
Months
3
Treatments
1
Complete visual story
Month 0
Kickoff
- Untreated baseline photography + video
- Comprehensive Botox Cosmetic treatment consistent with Chelsea's established treatment history of approximately 90–100 units
- Filler may be placed at this visit or another mutually agreed time based on Elizabeth's clinical recommendation
- 3–6 @chelseapatricia Story frames
Week 2
Results
- Second professional production visit
- Standardized results/reveal imagery
- Transformation Reel and asset library created from the complete story
Month 3
Maintenance
- Second comprehensive Botox treatment
- 3–6 @chelseapatricia Story frames
- Ongoing dedicated Botox Highlight
Month 6
Closing Treatment
- Third comprehensive Botox treatment
- 3–6 @chelseapatricia Story frames
- Seven-month partnership concludes after the Month 6 treatment coverage and final deliverables are completed
Final treatment product, placement, timing, and dosage remain subject to Elizabeth's clinical judgment and Chelsea's informed consent.
The Value Ledger
A full patient-content campaign—professionally conceived, captured, and delivered.
2
Professional production visits
1
Complete high-resolution image gallery
4
Edited videos delivered
3
Story sets across appointments
12
Months of organic usage
An In-Kind Partnership
This proposal exchanges treatment consideration for professional production, licensed assets, likeness, visibility, and Atlanta exclusivity. Monetary values are included to define the scope clearly and ensure the arrangement is mutually beneficial and equitable; no cash payment is expected when the treatment partnership is fulfilled as agreed.
Complete Value Breakdown
Everything below is included.
Three layers of one complete partnership
Professional Content Production
InclusionValue
- Creative concept, treatment narrative + shot planning$300
- Initial appointment production, up to one hour$650
- Results/reveal production, up to one hour$650
- Culled gallery of all usable high-resolution images from both sessions, delivered without individual retouching$400
- One edited transformation Reel; final runtime determined by the story and available footage, with no guaranteed length$600
- Three edited vertical B-roll videos$750 total / $250 each
- 12-month nonexclusive organic usage license for EAM-owned social media, website, and email$1,250
Subtotal Value$4,600
Likeness, Endorsement + Visibility
InclusionValue
- Chelsea as featured patient/model$950
- One approved written testimonial with Chelsea's name and an approved photo; no video testimonial$350
- Acceptance of one Instagram Collab invitation from EAM$500
- 3–6 Story frames from each of three treatment appointments$1,500 total / $500 per appointment
- Dedicated “Botox” Instagram Highlight maintained throughout the active seven-month partnership$600
Subtotal Value$3,900
Atlanta-Specific Exclusivity
InclusionValue
- Seven months of Metro Atlanta injectable-provider exclusivity$1,500
Subtotal Value$1,500
Total Professional Partnership Value
$0
Delivered as an in-kind exchange: a professionally produced, properly licensed patient-transformation campaign built for EAM's continued use.
Partnership Exchange
The seven-month treatment partnership.
EAM Provides
- Initial comprehensive Botox Cosmetic treatment, consistent with Chelsea's established treatment pattern of approximately 90–100 units
- Second comprehensive Botox treatment approximately three months later
- Third comprehensive Botox treatment during Month 6 of the seven-month partnership
- Two syringes of mutually agreed, clinically appropriate dermal filler during the partnership
- Appropriate clinical follow-up and evaluation of any refinement Elizabeth determines is indicated
×
Chelsea Provides — $10,000 Campaign
- Two professional production visits
- Full high-resolution culled gallery
- One custom transformation Reel with no guaranteed duration
- Three short vertical B-roll edits
- One approved written testimonial
- One accepted Instagram Collab invitation
- Three Story sets across the three treatment appointments
- Dedicated seven-month Botox Highlight
- 12-month organic usage on EAM-owned channels
- Seven months of Atlanta-specific exclusivity
Final dosage, placement, filler selection, and treatment suitability remain Elizabeth's clinical decision and require Chelsea's informed consent.
Why Chelsea
A trusted face—with a commercial production team built in.
Recognizable
A distinctive, established Atlanta face with years of audience trust.
Production-Ready
Chelsea's production team will capture the procedure while Chelsea directs the visual system and completes post-production.
Strategic
Every deliverable is created to remain useful across EAM's marketing ecosystem—not simply fill a feed for one day.
TERMS
Optional Add-Ons
- Additional professional production$650/hour
- Additional edited vertical video$250 each
- Additional accepted Collab invitation$500
- Additional 3–6-frame Story sequence$500 per appointment
- Paid/extended licensingQuoted separately
Let's createthe before-and-after people remember.
A real patient relationship. A professionally produced transformation. Seven months of consistent visibility and an asset library EAM can continue using long after the appointment ends.
Chelsea’s team will follow up to confirm next steps, prepare the final agreement, and coordinate the first treatment/production date.